John Smith should not sell the names and phone numbers. According to the AMA Statement of Ethics, one of the three ethical norms states, “Embrace ethical values. This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship.” This emphasizes the value of the customer relationship and the importance of having a good relationship. Your customers should be able to trust you with their information. As part of the fairness section, it is expressed, “seek to protect the private information of customers, employees, and partners.” This clearly states that any information about customers and employees should be safe with you and your company. Your customers shouldn’t have to worry about their personal information getting into the wrong hands or be shared with others without their knowledge.
On the other hand, in order for John to maintain his business, he needs the money so he does not have to lay off his employees. Maybe there’s a way for both the car dealer and John Smith to win. If John asks his customers if they would agree to having some information shared with certain other businesses then John can pass on the names of those that agree. If you were John Smith’s customer, would you be okay with him selling your name and number?
Sunday, March 7, 2010
Tuesday, February 23, 2010
Direct Mail vs. E-marketing
When comparing direct mail to electronic means of marketing, there are no guarantees that the messages will be delivered either way. For different reasons, direct mail can get lost when being handled by many hands. There are many different things that can go wrong with electronic means of marketing; not receiving an email, or not being able to access the website.
Personally, I don’t like seeing ads online. I find them to be more annoying and intrusive, especially the ones that pop up or take over the whole page if you roll over them with the mouse. As it mentions in the article, it is easier for people to delete an email than it is to throw away a piece of mail without looking.
The use of barcodes in the “From Print to Phone to Web. And a
Businesses that would benefit from direct mail efforts are those that rely on personal relationships. Email, though it might be more efficient, direct mail and phone calls are definitely more personal. I do think that today’s generation is less and less personal. I feel that we rely a great deal on the internet and cell phones. Timing is important too; the faster the better. Do you think all businesses could benefit from this?
Saturday, February 6, 2010
Response to Arianne's blog
“Going green” just a fad, or will it continue for years to come?
I think that “going green” will continue. They’ve found ways to market the idea that really attracts people. It saves money as well as our environment. At the same time I think for some companies there is only so much they can do as far as “going green” but they can do something. The push for everything to be green might die out after a bit but I think it will cause people to think about the choices they make and make them more aware of the environment.
I think that “going green” will continue. They’ve found ways to market the idea that really attracts people. It saves money as well as our environment. At the same time I think for some companies there is only so much they can do as far as “going green” but they can do something. The push for everything to be green might die out after a bit but I think it will cause people to think about the choices they make and make them more aware of the environment.
"Is environmentalism more of an opportunity or threat for marketers?"
"Is environmentalism more of an opportunity or threat for marketers?" The marketing environment includes forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural. I’ll be talking about the economic and competitive forces.
Economic forces play a major role in the marketing environment. The state of the economy affects supply and demand, as well as how much consumers are willing to spend. In the current economic condition people have become more conscious with their spending. More and more people are shopping at discount stores such as “dollar stores” and Wal-Mart. They offer a variety of products at prices that are greatly marked down from other stores. For these types of stores, the marketing environment has been a great opportunity for them. It’s no doubt that most people like nice things and many of them would pay a great deal for items of a certain brand. There are certain things I could never fathom, such as spending $100 or more for a pair of ripped jeans. However, I wouldn’t think twice to buy a Harley Davidson motorcycle. With companies such as Harley Davidson, Louis Vuitton, Gucci and any other expensive company you’re paying for the name. As soon as the economy is back on track there’s no doubt that people will go back to spending insane amounts on products.
Competitive forces also contribute to the marketing environment. Companies that manufacture products that are similar to or can be substituted for other companies products are faced with competition. Competition can be a threat to some companies. Those that market themselves better may have an advantage over others; however, you still have those that remain loyal to a certain brand. Competition between companies leads to different promotions and price reductions in hopes of compelling the consumers to buy one product over another.
I think it depends what you base your observations on whether or not environmentalism is a threat or an opportunity for marketers. Depending on what companies you are looking at as well as the external forces at hand. Do you think, at anytime, all the external forces can cause a threat or opportunity on any company?
Economic forces play a major role in the marketing environment. The state of the economy affects supply and demand, as well as how much consumers are willing to spend. In the current economic condition people have become more conscious with their spending. More and more people are shopping at discount stores such as “dollar stores” and Wal-Mart. They offer a variety of products at prices that are greatly marked down from other stores. For these types of stores, the marketing environment has been a great opportunity for them. It’s no doubt that most people like nice things and many of them would pay a great deal for items of a certain brand. There are certain things I could never fathom, such as spending $100 or more for a pair of ripped jeans. However, I wouldn’t think twice to buy a Harley Davidson motorcycle. With companies such as Harley Davidson, Louis Vuitton, Gucci and any other expensive company you’re paying for the name. As soon as the economy is back on track there’s no doubt that people will go back to spending insane amounts on products.
Competitive forces also contribute to the marketing environment. Companies that manufacture products that are similar to or can be substituted for other companies products are faced with competition. Competition can be a threat to some companies. Those that market themselves better may have an advantage over others; however, you still have those that remain loyal to a certain brand. Competition between companies leads to different promotions and price reductions in hopes of compelling the consumers to buy one product over another.
I think it depends what you base your observations on whether or not environmentalism is a threat or an opportunity for marketers. Depending on what companies you are looking at as well as the external forces at hand. Do you think, at anytime, all the external forces can cause a threat or opportunity on any company?
Sunday, January 31, 2010
Response to Kelcy Peterson's blog
In response to Kelcy Peterson about propaganda, I agree that people can be negatively influenced with propaganda; people believe what they want to believe. And I also agree that the War on Terror is an example of propaganda. Some people don’t realize the reality and seriousness of a situation until it’s too late. Politics and media hold a lot of power over people. If it’s in the news it has to be true. They have the power to lead you to believe what they think. Do you think there’s a way to influence those while at the same time making every aspect of the situation known?
Monday, January 25, 2010
Marketing Principles
The 4 Principles of Marketing when applied to getting a job, the product would be the person looking for a job. The remaining principles are place, price, and promotion.
The location of a job is important. It could determine where I decide to settle down and start a family. However, if the position I’m interested in is not local, I would have to factor in the commute and traffic both ways, as well as the price of gas. If I have a family, I wouldn’t want to be too far from home.
My concern about price when searching for a job is going to be finding a job that satisfies my cost of living and other needs. Most new employees don’t receive much of a starting salary. With the economy today, it’s hard to find any job let alone one that pays really well.
Finally promotion in a job search is vital. Plenty of employers look for those who excel in a certain field but also differ from others in unique ways. They not only look for experience and knowledge, but that you can bring something else to the business, such as personality and creativity. You basically have to “sell” yourself and impress them.
The location of a job is important. It could determine where I decide to settle down and start a family. However, if the position I’m interested in is not local, I would have to factor in the commute and traffic both ways, as well as the price of gas. If I have a family, I wouldn’t want to be too far from home.
My concern about price when searching for a job is going to be finding a job that satisfies my cost of living and other needs. Most new employees don’t receive much of a starting salary. With the economy today, it’s hard to find any job let alone one that pays really well.
Finally promotion in a job search is vital. Plenty of employers look for those who excel in a certain field but also differ from others in unique ways. They not only look for experience and knowledge, but that you can bring something else to the business, such as personality and creativity. You basically have to “sell” yourself and impress them.
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